The best time to post on Instagram in Australia is 8-9pm Sydney Time, AEST , This is inline with other creators I speak to accounts ranging from 50k to 1.5M followers , all are posting at 8-9pm in Australia.
The second most popular time that I see posting is 7am. If your trying to find the logic have a look at this Time and Date Meeting planner screenshot it can help show a pattern of why this time emmerged, however times have changed so keep reading!
If you want to try this tool in the screenshot above you can also customize it yourself click here to find your best Instagram Posting time. Its the meeting planner.
In the past the suggestions would be that If you are travelling in Australian and you want your followers to be online the best time to post is the same as back at home to set an alarm and post at the same time as you always did. Keep it consistent.
But the chronological feed is something of the past, the new method is to just focus on your core group, that could be fellow creators or clients, the most important aspect is ensuring you allow time to interact with your community be on the platform and not just login, post and logoff.
So think about who your tribe is, existing followers? new accounts you haven’t met yet, If your a business when are your clients are online, are they single mums? or CEO’s?
As a creative my focus is on the Australian photography community, that means one of the major reasons I use the platform is to talk to , engage with and comment on photography posts worldwide. The photography community like others are often the most excited to see a photo and discuss equipment and are obviously the target for what I create so I want to be online with them.
If your not part of one of these communities, and haven’t met your tribe then you can be more flexible picking and choosing when you are online and just use the time your in the mood to post and comment yourself.
Its better to find a time that works for you rather than forcing yourself to be online when you can’t be consistent or engage with others (Like and comment etc).
Use your insights
If you have a business or a creator account you can view your insights which will show your graphs like the following:
These will help you know whos online and when and in which region so you can focus your efforts, again this may not be as important as in the past when your post when online in chronological order.
If things are going well it can be difficult to rock the boat and try alternative times, however if they are not going well or you have a new account, test the waters and try different times.
The example of events are important, is getting a Photo of the Sydney Operahouse lit up for a special memorial event as quickly as possible more important so it can be shared by an online account Like Tourism Australia or City of Sydney, rather than waiting for your followers to be online.
Bonus tip! Content and Daylight
An often overlooked aspect is that when people are out in the bright sunlight they won’t be able to easily browse and appreciate details of your posts, or watch your videos so consider what looks the best at different times of day. While someone might be able to listen to a podcast or youtube video during the day, the perfect photo of the Australian landscape under the milky way might be best viewed when the mobile phone is in a dark environment at night.
This is an example of a shot that I posted at night so the details could be seen.
Just remember when your online millions of others are as well, finding them and connecting, engaging with a wider social world is half the fun of a platform like Instagram, so when you are considering what time to post in Australia, the time your online is probably the best 🙂